ZECO [zee-co], a recycled chocolate alternative.

@endlessfoodcompany is a start up based in Copenhagen working to change the system of food creation to empower upcycling.

Zeco is an environmentally sustainable chocolate alternative, powered by upcycling. Partnering with Michelin restaurants and bakeries around Copenhagen.

Over 70% of the world’s cocoa comes from West Africa, where large forest areas are being cleared. Cocoa production also rivals industrial farming and factory fishing in CO2 emissions (and most of your chocolate is probably made of palm oil, not cocoa..)

This assignment was to re-brand and develop an identity with Endless, while maintaining and matching the Scandinavian design language.